A client recently asked me about her content marketing strategy, wondering what she should include in her blog posts and newsletters. She also wanted to understand more clearly what the difference is between the two. Now, she’s a coach who deals with women’s leadership issues who would like to sell more of her workshops. (Wouldn’t we all!)
Regardless of your niche, the most important suggestion I can give you it this – when you create content for your audience, you must offer VALUE. Here’s what I mean…
Blogging for coaches
The best way to think about your blog is that it is a [...]
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